Coke On

Client

Coca-Cola

Studio

Lobo

Year

2019

This video is part of a promotional campaign by Coca-Cola in Japan, supported by Dentsu, to promote its new “smart vending machines.” Using the Coke ON app, users could collect a stamp by placing their phone near the machine when making a purchase.

Directed by Genki Ito with animation by Lobo, the campaign combined live action and vibrant 2D visuals to explain the promotion, creating a colorful and engaging world. It stands as a successful collaboration between Brazil and Japan, blending technology and creativity.

Coke On
Coke On
Coke On
Coke On
Coke On
Coke On
Coke On
Coke On
Coke On

Credits

Concept Art
Bruna Imai
Design
Bruna Imai
Head of Production
Loic Dubois
Creative Director
Mateus de Paula
Animation Director
Thiago Martins, Diogo Kalil
Motion Design
Caue Mendes, Chico Beraldo, Bruno Ronzani, Julio Saez, Thiago Pinho, Felipe Silva